Yellow

Yellow is one of the most popular colors. This color is positive for the vast majority of people. Yellow is the sun and the sand, so we associate it with warmth, summer and holidays... This color evokes many positive emotions such as joy, laughter, fun, optimism and relaxation. It can also be associated with good memories.

Yellow, like any other color, has many shades. The most popular and famous among others are lemon, canary, vanilla, pastel, banana or sunny. The sun is the first association that comes to mind when talking about this color. A huge yellow fireball emitting warm sun rays that pleasantly warms our face and provides a powerful dose of vitamin D. The connection is positive, but yellow is also negative in some cases. For example, in many cultures, yellow roses are misinterpreted - they are associated with insincerity and jealousy.

Symbolism of yellow.

Yellow is not only the color of the sun, but also gold color... Because of these associations, he was worshiped by the Maya and Egyptians. In later times, it was the color of mothers and married women and was supposed to inspire respect for them. Married women in Transylvania wore yellow veils for a full year after marriage, and they hid in them after death. Over time, the color value became more negative and became symbol of treason, shamelessness, lies- Judas, who betrayed Jesus, is presented in the painting in a yellow robe.

Meaning of yellow in Asia.

Yellow was supposedly favorite color of Confucius and Buddhist monks, hence the statement that this color it symbolizes the yellowed pages of old books. Also in Hinduism, yellow symbolizes wisdom, knowledge and science., this is the color of the teacher guru. In this religion, Ganesha, Krishna and Vishnu wore yellow robes. In China, the earth is assigned the color yellow. It is an imperial color that symbolizes royalty and is reserved for the emperor only. The first Qing emperor was called the Yellow Emperor. The color itself is the most important historically in China, especially since, according to sources, China originated on the banks of the Yellow River, or the Yellow River, China's second largest river.

The use of yellow these days.

Thanks to positive associations, this color is often used in advertising... Many travel agencies or tourism-related websites use yellow, for example, in logos, banners or other elements visible to the customer, precisely because of the association with the sun. Also in the jewelry industry, this color is often used, but in a more subdued shade that evokes associations with gold. Due to the fact that yellow is usually bright and noticeable, ideal for grabbing the attention of others... A good example is New York taxis, which are easily visible on crowded streets, or reflective vests used in many industries where safety is at the fore.

Yellow in the psychology of color.

Color is perhaps the most powerful stimulus for any person. People use color to express themselves and their feelings, and to showcase their qualities. Yellow is a stimulating color. This is the color of self-confident people. Boosts mood and self-esteem. In addition, it stimulates the brain and improves memory. On the other hand, it is also a less optimistic color, identifying it with mental illness and insanity, as well as jealousy and betrayal. Yellow is usually associated positively, but remember that too much of this color in the environment can be uncomfortable for some people.